Action, Science Fiction, Horror
Morbius (35) opened to $39M on brand recognition alone, then collapsed — a clean "hype outran quality" case: the opening weekend had nothing to do with the reviews, and every weekend after did.
Budget $75M · Marketing $50M · Box office $167.5M
A -73.8% second-weekend drop is brutal even by superhero-movie standards — audiences who showed up on brand recognition alone didn't come back, and didn't send anyone else either.